How To Find Real Estate Investors with an SEO Strategy with Kris Reid
Knowing how to find real estate investors in your desired area can help you build up your portfolio and business fast. Harnessing the power of SEO can make finding real estate investors that much easier.
In this article, we break down the advice given by Kris Reid, CEO of Ardor SEO, from our latest podcast. He has been kind enough to share some of his secrets and top tips for using SEO as a tool for finding real estate investors quickly and effectively.
Find Real Estate Investors Who Are Searching For You
Just like any business, it’s imperative to understand where your customers are. What channels are they using to invest? What social media platforms do they prefer? How do they keep updated with the latest real estate news?
Knowing the answer to these questions can go a long way in helping you to discover the investors searching for you. Here are 6 SEO hacks to help you find successful real estate investors.
1
Create an SEO-Friendly Website with Niche Pages and Blog Posts Outlining Your Investment Properties and Business
If you don’t yet have a website, then create one right now! A website is essential for any business to survive and thrive in our modern business world. It’s an opportunity to show possible investors what you’re about, your experience, and what you have to offer.
A website is your sales pitch, and SEO is how you get them through the door to listen to that sales pitch. There is no point in having a sales pitch if there is no one there to hear it.
Creating an SEO-Friendly website with niche and detailed pages about your business is critical to your success. One of the key ranking factors for SEO is publishing informative, useful, and authentic content.
This content can come in the form of web pages, blog posts, guides, infographics, videos, podcasts, and more. However, your web pages and blog posts are the most effective and easiest way to drive traffic to your website.
As someone in the real estate industry, you will most likely have a passion for real estate. Create pages and publish blog posts on your website that demonstrate this passion. Explain why you love helping investors find excellent property investment opportunities. Offer your expert tips and insights into the industry.
2
Use Keywords and Phrases to Optimize Your Content for SEO
Keyword research and competitor analysis can help you to discover the search terms used by possible investors. By using these keywords and phrases within your content, you help Google rank your website for those terms.
Finding the right keywords can be difficult, and you may have to test them out to see if they work for you. Keywords strategies require trial and error, and above all, patience. Keyword implementation is both an art and science.
But once you get it right, possible investors will come flooding into your website because of your high ranking on Google.
3
Leverage Popular Industry Blogs and Websites for Link Building
The real estate industry is full of popular blogs and websites discussing the latest news and investment opportunities. Approaching these websites and offering to produce free content for them can help you to build a name for yourself.
You could produce a guest blog post discussing a topic within real estate that you feel confident about or have expert knowledge on. That blog post will then get published to thousands of interested and engaged investors.
Adding a link to your content that directs users back to your website is an effective strategy for increasing your website traffic, converting sales, and becoming an authority within your industry.
4
Choose the Right Social Media Profile for You
Business owners and entrepreneurs often get overwhelmed by social media. They feel they have to have a strong presence on every single individual platform. Not only is this not true, but it’s also counterproductive and colossal waste of your time. If real estate investors don’t use Instagram, then why would you spend time building an Instagram profile?
Previous studies have shown that real estate investors prefer Facebook and LinkedIn over Instagram or Twitter. Spending time building a profile and following on Facebook and LinkedIn, therefore, makes much more sense and is likely to be more rewarding.
5
Create a Mail List and Build Your Subscribers
If you’re creating great content that is authentic and truly useful, people will want to sign up for your newsletter. An email list effectively moves prospective investors from a cold lead to a warm lead. Once they are signed up, you can mail them directly with even more great content and links to your specific investment opportunities.
The best way to get people to sign up for your newsletter is to offer them something for free. For example, useful guides like:
- “The Ultimate Guide to Real Estate Investing in the USA”
- “Beginners Guide to Real Estate Investing”
- “The Top Real Estate Investment Hacks for 2020”
Offering something for free like this will have potential investors signing up to your newsletter in no time.
6
Only Ever Link to Reputable and Popular Websites in Your Content
The Google SEO algorithm focuses on authenticity. As well as creating high-quality authentic content, you should link to other pieces of high-quality and authentic content. This helps Google acknowledge you and your content as credible.
This also works in reverse. When you create high-quality authentic content, other authoritative websites will link to your content from their content. This all helps boost your SEO ranking up and up.
When you link to poor quality content or disingenuine content, Google acknowledges this and will penalize your website, which will negatively affect your ranking on Google Search.
To ensure you’re linking to great content from a reputable source, you can use this MOZ link checker. The higher the domain and page authority, the better the content.
What Do Top Real Estate Investors Search For in Google?
Knowing what your potential investors search for can go a long way in helping you to create the best content for them. Staying up to date with the latest trends in your industry will also help you to create useful and engaging content.
There are a few tools to use that will help you to discover what your potential investors are looking for on the internet.
Google Trends
The first is Google Trends. Here you can enter your keyword such as “real estate investing.”
Google will then give you some pretty useful information such as:
- The interest in this term over time (e.g., weekly, monthly, annually)
- Interest by sub-region (e.g., New York, Maryland, Georgia)
- Related topics (e.g., loan, peer-to-peer, capital gain)
- Related queries (e.g., “how to invest in real estate,” “real estate investing for beginners,” “what is real estate investing?.”)
Using this information, you can then start to draw up trends within your local area (or wider areas) and ideas for content that potential investors may be interested in.
For example, you may draw a link between people searching for real estate investment in New York and interested in how to get started. This may lead to you creating a guide for your website named “The Ultimate Guide to Real Estate Investing in New York for Beginners.”
Using focused keywords, this could help you to drive lots of new active investors to your website. These investors can then be converted into leads and new investment opportunities for your business.
Answer the Public
Answer the Public is a unique and innovative search tool that can help you to find all the questions currently being asked by the general public. Simply enter a keyword such as “real estate investments in the USA,” and you will get tons of popular questions currently being searched for on Google.
For example, you may see questions such as:
- “What is a real estate investment trust?”
- “Is real estate investment a good idea?”
- “Where to invest in real estate in the USA?
These questions can help inspire you to write great new content that potential investors are actively looking for. Answering the hot questions within your industry is sure to drive new traffic to your site. Just make sure the content is useful and authentic.
Effective Marketing Strategies for Real Estate Investors
Creating effective marketing strategies for real estate is highly dependent on what you have to offer and what you feel comfortable with as the marketer. For example, if you hate spending time on Facebook, then don’t feel pressured to include Facebook marketing in your strategy. Or, hire someone else to do it for you if you think it’s essential.
An effective marketing strategy for real estate investors may look something like this:
- Create an SEO optimized website.
- Build a blog full of high-quality, relevant, and authentic content.
- Build an email subscriber list and develop effective email marketing campaigns.
- Choose one or two social media platforms to share your content and build a following.
- Produce great content for popular blogs and websites within your industry, linking back to your site.
- Partner with non-competitive local businesses to help market your services.
- Run paid advertising campaigns on your chosen social media platforms.
- Run competitions that entice people to engage with your content or sign up to your mail list.
- Ask for referrals and post them on your website and social media profiles.
- Make highly engaging content like videos and podcasts offering interesting and valuable information.
There are no “one fits all” marketing strategies. Experiment with the above ideas and see which ones work and which ones don’t. Scale-up on the ones that are effective and bring in the most business and drop the rest.
So how do you actually implement these strategies to get more customers? Kris suggests the first thing to do is review your website so you know what you need to grow your business. Once you know about any outstanding issues, you can effectively target which strategy is going to move you forward as quickly as possible, get your more customers, and bring in reliable revenue. At the end of the day, search engine rankings don’t matter – new customers do! And that should always be the focus.
FAQ
How do you attract investors?
The best way to attract new investors is to network, have a business website optimized for SEO, create high-quality content, build a mail list of subscribers, create your social media presence, demonstrate your expertise, and ask for referrals.
How do small businesses get investors?
Always start by networking with your family and friends. Then network within your chosen industry, build a strong SEO-friendly business website, consistently produce high-quality content, build your social media presence, and ask for referrals from existing or past clients.
How do I get investors to invest in my business?
Demonstrate your expertise throughout everything you do, both online and offline. Use high-quality content on your business website to build up your credibility and establish yourself as an industry expert. Use referrals to demonstrate your competence and success.
How do you ask an investor?
Always be professional, be honest about everything, create a compelling offer, get all necessary paperwork complete beforehand, always honor your commitments, keep them updated at all times, and never give them a reason to say NO.