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RG 233 – How To Create X-Factor In Your Business For Growth w/ Andrew Phelps

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Andrew Phelps is the director of User10 which is a boutique studio focused on Saas product strategy and design. He leads design teams in start-ups and enterprise brands. Andrew is an expert in product strategy and design and has been names as one of Arizona Republic’s 35 under 35. Andrew made his first dollar as a child dog sitting and baby sitting. 

Andrew started his journey growing up doing t-shirt design and then freelance graphic design. He went to college for design and afterwards lived in a shared apartment and built his network – he still knows some of the people today. User10 has a focus on UI and UX design and strategy for Saas companies; he helps them build the 2.0 version of their products. Good design can’t make a bad product great but it can make a good product great. Design is the process and the most important thing is communication – a lot of hard work from a lot of people goes into the finished product. 

To make a good product we need to solve the problems from the customers which means asking the right questions and listening to the answers. A good product will meet expectations but a great one will exceed them and surprise you.

Top tips

  • Most important habit – Journaling
  • Most influential person – His mentor in college
  • Most important tool – design tools
  • Contact at