RG 259 – How to Reel In And Keep Investors in Your Business – w/ Brian Adams

Reed Goossens
May 12, 2021
Group of investors

It can take a lot of ‘no’s before you can get your first ‘yes’. Brian Adams is someone who is well aware of this, and in this episode, he shares with us some valuable insight on how you can get that ‘yes’ faster by perfecting your pitch—plus how you can keep those investors once you gain their trust.

Brian Adams is a recovering attorney from a family office background with vast experience in law, real estate, and private equity. Today, he is the president founder of Excelsior Capital, a Nashville-based real estate private equity sponsor that focuses on undervalued assets in secondary markets. With the knowledge and experience he has amassed in the industry, Brian is one of the best people to offer advice on how you can get into the real estate or private equity business without making the same mistakes he did.

In this informative interview, we talk about how you can build your as you’re trying to start your business with OPM (Other People’s Money). Despite receiving a lot of ‘no’s at the start of his career, Brian has learned the best strategy to perfect your pitch with an empathetic standpoint, and he shares just how you can do this yourself to finally get that highly coveted ‘yes’.

Besides that, we also talk about how he maintains good communication with his investors (and how he messed that up as well), which can help you gain their trust and create a stronger relationship outside of that particular deal.

Key Takeaways:

  • Pitch first to the people who are the most unlikely to give you money, then ask for honest criticism; work on your pitch before you pitch to your best prospects.
  • Find out what people’s problems are, then pitch what you can do to solve them.
  • No one cares about your resume; stop telling potential investors where you went to college, they don’t care.
  • One of the biggest mistakes you can make is not having an internal controller.
  • To establish good relationships with your investors, you need trust, communication, and transparency.

Be Bold, Be Brave and Go Give Life a Crack!

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