RG 284 – Closing More Deals in Less Time with Sharad Mehta

When you consider all the nitty-gritty details that go into it, real estate investing can be pretty tedious. Let’s find out how Sharad Mehta, the founder, and CEO of REsimpli, makes it easier for real estate investors to score more deals at a lower marketing cost.

Sharad Mehta is a seasoned real estate investor with over 400 deals under his belt in the last 6 years. Over the years, he has developed multiple systems that automate the most tedious parts of real estate investing, including CRM, list stacking, file storage, e-signatures, and many more. Today, he leads REsimpli, the first-of-its-kind all-in-one CRM system where users can manage leads, marketing, revenue, accounting, contracts, and many more in only one software.

In this interview, Sharad and I talk about the most prominent features of REsimpli and how they make the lives of business owners easier. We also delve into how REsimpli came to be, considering how Sharad entered the venture with no background in software.

If you’re interested in learning how to automate your business processes—primarily in real estate—you definitely want to hear what Sharad has to say.


Key Takeaways

  • Putting multiple platforms all in one place improves transparency, communication, and efficiency.

  • Improving the most tedious parts of business can lead you to create something new.

  • The more humans are involved in business processes, the easier it is for mistakes to occur.

  • Starting a business is not all about earning money—moving forward and adding value to your industry is also a big part of it.

Be Bold, Be Brave and Go Give Life a Crack!

Listen to Podcast

Podcast Transcript

Reed Goossens (00:00):

Good. Hey guys. Now, before we dive into today’s show, I want you to let you know that some of you may be aware that over the past eight years, I have built a substantial multifamily real estate portfolio here in the us worth over half a billion dollars. And in that time, my passive investors have received fantastic double-digit returns. And now you too can invest directly into my deals for as little as $50,000. So if you’re an interested investor, head over to [inaudible] dot com to find out more that’s Reed goossens.com. Now back into the show

Speaker 2 (00:39):


Sharad Mehta (00:40):

We don’t buy a car, you put gas in it, or, you know, I mean, in nowadays you don’t buy a Tesla to charge it. You know, you buy a car to go to a destination, you know, so that’s why make for business, the money is a fuel. That’s going to help you get to your destination, which is moving a cause for it. So that’s how we look at it. Our mission, our vision is to make simplify the whole tech side of the green estate, uh, side of the business, you know, uh, just make it simple, like a real estate investor, you know, individually listed investor or people that are doing large multifamily. They should be able to just focus on their business, not have to worry about the tech side of it. Like the, the, the challenges that you mentioned, you should not have to worry about. You should just be your time is best spent on, Hey, how do I grow my portfolio? Not, Hey, let me download this book. Let me compare it to this support. Let me do this in Excel. No, that’s, that’s not the best value of your time. That’s not going to give you the highest ROI. So that’s what we see as our mission. Our purpose is to add that value to the real estate community.

Speaker 4 (01:55):

Welcome to investing in the U S a podcast for real estate investors, business owners, and aspiring entrepreneurs looking to break into the US market join Reed. As he interviews go-getters risk-takers and the best in the business about their journey towards financial freedom and the sheer joy of creating something from nothing

Reed Goossens (02:15):

Good. I get eight ladies and gentlemen and welcome to another cracking edition of investing in the US podcast from Los Angeles. I’m your host Reed Goossens good as always every with us on the show. Now, I’m glad that you’ve all tuned into learn from my incredible guests and each and every one of them are the cream of the crop here in the United States. When it comes to real estate, investing, business, investing, and entrepreneurship, each show, I try and tease out their incredible stories of how they have successfully created the businesses here in the US how they’ve created financial freedom, massive amounts of cash flow, and ultimately create extraordinary lives for themselves and their families life by design. As I like to say, hopefully these guests will inspire all of my cracking listeners, which are you guys to get off the couch and go and take massive amounts of action.

Reed Goossens (03:02):

If these guys can do it. So can you now, as you know, I’m all about sharing the knowledge with my loyal listeners, which is you guys, and there’s absolutely no BS on this show, just straight into the nuts and bolts. Now, if you do like to show the easiest way to give back is to give us a review on iTunes, and you can follow me on Facebook and Twitter by searching at Reed Goossens. You can find the show, every podcast on iTunes, SoundCloud, Stitcher, and Google play, but you can also find these episodes up on my YouTube channel. So head over to Reed goossens.com, click on the video link, and it’ll take you to the video recordings of these podcasts. You can see my ugly mug or the beautiful faces of my guests each and every week. All right, enough of me let’s get cracking and into today’s

Speaker 2 (03:47):


Reed Goossens (03:48):

To end the show. I, the pleasure of speaking with Shirad Metta Sharon is the founder and CEO of R E simply after continuously being frustrated while using multiple softwares to run one business Shirad decided enough was enough. So he created an all in one real estate software, which helps people close on more deals, save time, and they do it all at a lower marketing cost. I’m really pumped and excited to have him on the show today to share his incredible insight and his experience, but enough out of me, let’s get him out here. Get I Shirad. Welcome to the show. Hey, Dotomi

Sharad Mehta (04:22):

Good. Great. Thank you for having me on the show, man.

Reed Goossens (04:24):

Hey, my pleasure. And just tell all our listeners, where are you dialing in from today?

Sharad Mehta (04:29):

Toronto Canada, right outside of Toronto, Canada.

Reed Goossens (04:32):

Lovely. So north of the border, hello? All our Canadian listeners up there. Hope you’re tuning into investing in the US and we thank you for your loyal service, but Sharon, uh, I kick off every show like I do with all my guests and one o’clock. And tell me how you made your first ever dollar as a kid.

Sharad Mehta (04:48):

Uh, I did buy it raking the leaves in the back of the convenience store. Yeah, I walked, I walked about two miles to the store, worked there for an hour, got paid eight 20 bucks, and then walked by two miles. This was when I was in school. I got one $10 bills, two, $5 bills. I still have one of the $5 bills with me. I sent a $10 bill to my parents. They have that. And I sent a Fido bill to my girlfriend back then. And she’s my wife now. So now we actually spend the money. Yeah,

Reed Goossens (05:19):

That is awesome. What, where was the convenience store back in the day?

Sharad Mehta (05:24):

That’s what I went to school. Yeah.

Reed Goossens (05:25):

Lovely. Lovely. So tell me about the story here, because clearly Toronto, New York, you, you clearly have a little bit of an accent as well. Like I do. What, what’s the, what’s the background here might a

Sharad Mehta (05:36):

Little bit different acts between the 2 0 5.

Reed Goossens (05:42):

[inaudible] big Southern accent of yours, right from,

Sharad Mehta (05:44):

Yeah. So can you guys can guess I’m down from Texas?

Sharad Mehta (05:51):

Um, no. So I started out in 2000, so okay. A little bit. So I moved in from India, you know, so Shaka, I’m not from Texas originally. I moved there from India right after high school. I was 18 when I moved to New York, that’s where I went to school. I got a degree in accounting that I moved to Chicago for my job, um, in 2005. So I, you know, I’d worked for about four years or so then I started looking at some money, saved up. I started looking at, okay, what could I do with the money that I have? Um, so I looked at stocks and bonds and, you know, I was absolutely horrible. I did lost more money than, you know, I hate being a member now. Uh, then I, I was, I’ve always been a lot into personal finance, like Dave Ramsey, you know, Susie Orman.

Sharad Mehta (06:38):

And I was falling, you know, a couple of very popular, um, personal finance blogs. And, you know, the most fun is always reading the comments, you know, then the actual blind. So I was reading the comments section and somebody, uh, talked about a book called flip. Uh, so it took me to Amazon. And then from there, you know, flair, you know, it took me to another suggested reading about a millennial real estate investor by Getty Keller. I read that book. I’m like, man, this is what I want to be. You know, it sounds fantastic. Uh, so that’s when I started investing in real estate, kind of just followed that book as a model. Uh, initially studied investing. I was living in Chicago, started investing in Northwest Indiana, which is practically a suburb of Chicago, 30, 45 minutes drive from Chicago, for anybody who was not familiar, still investing in benchmarking to the day. Uh, so 2010 is when I bought my first property. Then 2011, 12 started working with lots of overseas investors. Uh, mainly from Australia, um, in the Australian dollar was strong compared to youth dollar. You know, they’re buying a lot of properties. I still own them a lot of properties. And then after that, 2015 moved to San Diego state had an active business. That’s when I started, we simply as a personal need for my own business. And then it kind of grew into what it is now. And last year, March, 2020, I moved to Canada.

Reed Goossens (07:59):

Wow. Wow. You’ve moved around a lot. Little bit little, I shoot. One thing you picked up on the flip book is that the book, I just pulled it up here, how to find, fix, and sell houses for profits by Ricky. I remember reading that exact book when I first moved to the United States and it was jam packed with some, some incredible, great little tidbits about how to identify markets and, you know, the best, what is it, the worst house on the best block. And like, it was actually very, very influential in my career as well. So everyone who’s listening out there flip it’s a green cover FLP, how to fix, how to find, fix, and sell houses for profits by Ricky Valani and clay Davis. And I, it’s funny, you mentioned you’re the only person I’ve ever had on this show out of 300 odd episodes over six years to mention that book, but it was, it was a book that for me coming from Australia, I, it had it combined like, uh, a girl or a mentor, everything that would need to teach me. It was in one little book, like when you’re getting, when you’re getting started in that low sort of flipping space. So that’s, that’s awesome. Um, it’s, it’s, it’s great. I obviously have fond memories of that book. I haven’t picked it up in many, many years, but, um, so that was the start of it. Uh, what, what was the, what was the first property you bought?

Sharad Mehta (09:21):

It was a two unit property. I still own that property to this day. It was an August, 2010. So it’s been like 11 years now since I’ve owned their property. Uh, it was listed on the market for 65,000. And I think I made an offer of 20,000. Just, you know, what’s the worst that’s going to happen. Somebody will say no, you know, my, my wife and, you know, Stephanie, no all the time for the planning thing. And I’m like, yeah, you know, I’m used to rejection. So what the hell? And, you know, uh, interesting enough, they came back with 25,000 and I think it said about 22, 5 or no more than 25. I don’t remember. It was a two unit property, each unit we put about 10,000 in the properties. I think I was all in about 35 and each unit was renting for about six 50 a month. And I still have that property. I think we get about seven 50 to 800 a unit. Uh, so I so own that. Um, and then a month later in September, 2010, I own, I bought a three unit property. I’m like, man, this is awesome. Then at that point, I just decided to leave my job in this special free time.

Reed Goossens (10:23):

That’s so funny. You bought a two unit when you first moved here in 2010, I bought a three unit in Syracuse, New York, very similar numbers. I bought it for $38,000 for a little bit more than you, but I was renting for the same 650 bucks. I remember to this day, it was in 2012. And I don’t know where your property is. I’ve sold more, I’ve long gone sold mine. But when mine was section eight housing and I was a real, real eye opener being a fresh, all eyed, bushy tailed Australia, and figuring out what the hell section eight housing was. So I don’t know if yours is like that, but it’s it kudos to you to, to still having it to this day?

Sharad Mehta (10:55):

Yeah, I still haven’t to this day. I don’t think, I mean, I don’t, I’m not involved in the property management, but I own a property management business. Uh, and at the end of the day, you know, I just look at, Hey, how much money did we get? But I just like overall, uh, of the a hundred and fifty two hundred and seventy five unity managed, uh, I would say about 10% to 15% are section eight. No more than that. Everything else is non section eight, but it could be good. It could be bad, you know, depending on, I mean, just like with anything you have to pre qualify the tenant.

Reed Goossens (11:26):

Yep. So, so you just mentioned, and let’s get into it. Property management, business RA simply all these cool names what’s happening. What’s the business look like today and what have you grown it into since two, that first property back in 2010,

Sharad Mehta (11:39):

And now we are very actively involved in fixing flips. I only turn key business also where we sell properties to other out-of-state investors looking to buy passive properties. So we do about 40, 50 flips a year, uh, on realistic flipping business. And I would say half of those are your typical BDL flips sending the homeowners. The other half is to other investors, uh, that are looking to buy property. So from there we started our property management company, you know, we weren’t really happy with a couple of other companies that we were using. So we decided to start our own property management company. So we sell and then, you know, we keep the management in house. And then, like I mentioned earlier in, um, in, in the show in 2015, I moved to San Diego, my wife, uh, you know, she got a job in San Diego and we moved there.

Sharad Mehta (12:26):

Um, and that’s when I started looking at my business on, okay, you know, I have all these things going on, you know, how do I manage all these different people, different like things going on in my business and looked at different software options, like nothing really fit what I was looking for. And then at that point, that’s when it started very simply with the main goal of having one software to essentially run the entire business from and having very detailed KPIs about the business. Uh, so that’s, that was the idea behind it. Then I don’t think if I had moved to California or if I’d moved out of state, I don’t think I would have ever started the company. So that was a blessing in disguise that I moved out of country and you know, the other state and I saw a need. Um, and then, you know, I used it for a couple of years before we started having other people use it. So it’s exciting. Now we have, you know, investors with all sorts of background, people doing one or duty, you’ll say, yeah, all the way up to a hundred, 200 deals a year using our platforms. It’s very exciting.

Reed Goossens (13:28):

That’s incredible. And that, and I want to also ask before we get into the nuts and bolts, where are the properties or where’s the main market, you mentioned property management, you mentioned turnkey. W w where are you doing most of that out of,

Sharad Mehta (13:40):

Uh, Northwest Indiana lake county? Uh, again, it’s practically a suburb of Chicago if you know, but it happens to be in India. And again, the why I chose that market while I was living in Chicago was like the book, the book that, you know, we talked about flip and millionaire real estate investor. Like that’s the module I followed. Um, you know, it talks about wherever you live, just, you know, draw like a one hour driving radius from the left. I was in Chicago. I couldn’t buy anything in east because that would be in lake Michigan. And then I saw that within one hour drive, you know, Indiana fell in that one hour drive. That’s very interesting, you know, living in Chicago, you don’t really care about, you know, Indiana, but I know this is very interesting. So I cannot study looking into it. The prices were lower, the return was higher. And I, I looked at, you know, being in a more landlord friendly market was also important. Uh, so that was the reason why going into Indiana. Yeah. And that’s where we have everything in Northwest Indiana in a very small area. And when you’ve got a population of about four or 500,000 people,

Reed Goossens (14:48):

And that, that sustains you doing the business on the turnkey side, correct. Got it. How many turnkeys, you said you mentioned earlier 40 to 50 flips, is that including the turnkeys,

Sharad Mehta (14:59):

Including your turnkey? So I would say about 20, 25 key, the other are, uh, B uh, retail.

Reed Goossens (15:05):

Got it. So you’re also just re not regentrification, but rehabbing an entire city by the sounds of it slowly.

Sharad Mehta (15:13):

It is. Yeah. I mean, especially from when I started to where we are now and not just being like, you know, other investors that are coming into the market, I mean, you end up working with Australian investors will a big part of it, you know, because I mean, they had so much capital. I mean, they could just buy in bulk, you know, we probably get like 250, 300, you know, houses with them. So that was, that was, you know, I mean, of course, you know, you do this to make money, but you know, on the other side you see neighborhoods blocks like transitioning, you know, improving. So that’s very, uh, you know, that, that helps makes you feel good about what you’re doing.

Reed Goossens (15:47):

Awesome. Awesome. Well, let’s go back into the software and you, you mentioned that you developed it because you needed to manage your teams better. So maybe run us through what’s the functionality, all the software and where it started from a now what it’s morphed into.

Sharad Mehta (16:01):

Absolutely. So once I moved out of Indiana, once I moved down to Chicago, to California, I started looking at my business as, okay. You know, I don’t want my, let’s say acquisition team to be on one platform. And my project manager is on different platform. And my, you know, my admin staff is on a, you know, a third platform. So what we were looking for is, okay, I would, I would want to have my entire team be on one platform so they could speak with each other. Uh, and also it was important for me, you know, being an accountant, you know, people live by numbers, never lie. So I wanted to have very data driven, uh, information that I could make my decisions based on, you know, if you’re trying to rehab a property, you know, I don’t, I don’t want, you know, I don’t want information from somebody saying, Hey, my gut says, this is a good deal.

Sharad Mehta (16:51):

And let’s just look at the numbers. You know, if you’re doing spending a lot of money on marketing, you know, 200, 250,000 a year. So we want to look at okay, in all the money that we’re spending in marketing, for example, how much money are we making off of that? You know, we don’t want to guess, oh, I think the website is working really well. So let’s put more money into it. Oh, I think the direct mail is actually working well, let’s put more money into it. Now let’s actually look at the numbers on, you know, how much money you spend on direct mail, you know, for every dollar that we put into different marketing, how much money have you made into it? Same thing on a rehab site. Uh, it’s important to us by time is money. Every day you’re sitting on that. We have project that property is not selling.

Sharad Mehta (17:28):

It’s costing you money. The way we look with the way we calculate our numbers says, you know, it cost us a hundred dollars per day, per project, between, you know, the actual cost, the interest, you know, the holding cost and also the opportunity cost. So that’s why, you know, we look at our numbers, okay, how long does it take? From the time we buy a property, we sell a property and then you break it down, you know, once we buy it, how long does it take before it goes into rehab? How long has that actually have? So that that’s the information we needed on the marketing side. You know, being able to manage all our leads in one platform, being able to talk to them, you know, see if the communication all in one platform, not wanting to jump from one platform to another, to make a call, to listen to a recording. And there was really nothing out there, you know, or the things that were out there are very clunky, not very user friendly. So that’s where we decided to start the company.

Speaker 2 (18:25):


Reed Goossens (18:26):

For those of you who are interested in staying up to date with all the latest happenings in my business, or to learn more about passively investing directly into my multi-family value value-add deals, then head over to Ringo, suze.com and sign up for my monthly newsletter by signing up, you’ll automatically be notified about my new up-and-coming investment opportunities. You’ll be able to stay up to date with all the light is real estate news here in the United States, and much, much more. So head over to Reed goossens.com and sign up today now back into the show. So just for the layman out there, who’s not into software, is w what’s it like, is it like slack had a baby with G drive? Or what, what, what is it?

Sharad Mehta (19:12):

Um, Hmm, it would be, and that’s a good question. So the, the heart and soul of everything is, uh, accounting feature. So QuickBooks, so it’s sort of like on an accounting software, uh, which would replace your QuickBooks because it’s very data-driven, which we wanted to make frontend very simple. So you have slack, like features where you could communicate between, uh, you know, back and forth to their team. It has G uh, it has your, uh, G Google drive. Hi, Kesha. So you don’t need Google drive. You can upload all your pictures, videos, uh, you know, it has a side you can call, you can text from within the platform, you can manage all your leads. Um, they, I mean, there was those, there wasn’t really anything like this on the market, so that’s why we decided to start, you know, it was really based on the idea of, okay, what would I want for my business?

Sharad Mehta (20:05):

Because I used it myself for two years before I let anybody else use the platform. So it had to be something very simple. I mean, even being named the company, be simply, you know, you know, it was by design that, okay, we want to serve realistic community, but we want to make something very simple to use. The front end should be very simple. The backend is very sophisticated on all the algorithm, but the front end has to be very simple. You know, anybody comes in, they should not, you know, uh, in a couple of minutes how to use the platform.

Reed Goossens (20:35):

Interesting. No, it’s it’s so, so you sort of, sort of like QuickBooks com uh, slack com G drive com communication platform, it’s it seems like it’s an all in one shop for, or

Sharad Mehta (20:47):

Something like a Trello Trello board. Yeah, exactly. It’s, it’s something like a trailer board, like that’s of what our pipeline looks like, you know, you just simply drag and drop and do a lot of things in it, just by dragging and dropping, put your notes in it. So, you know, Trello meets Google drive meets QuickBooks, and, um, you know, and then a couple of other, like, like meet Excel, a couple of other things, food in there.

Reed Goossens (21:10):

No, I love it. Love it. Um, have you got a software background? Like how’d you even get into like, starting it?

Sharad Mehta (21:16):

I don’t have any software background, you know, uh, that’s some people will be shocked based on my accent and where I’m from. I do not have self feel back down. Um, no, it just, it was honestly out of a personal need. Uh, if, if I hadn’t moved to California, I don’t think I would have ever seen a need to start the company. And I would just would have been happy with kind of what I was using, but I’m glad I did. I saw a lot of value and I saw a lot of inefficiencies in everything that I was doing in my business, but no, I don’t have any tech drag that even the state, I don’t know any coding and just the owner of the company more on, I work on the product side and then I have other people doing other things that what they could add, like my, I add the most value on driving the vision on, you know, what products we want to develop. Everything else is handled by somebody else.

Reed Goossens (22:08):

I mean, I love it. I love it. And just, I’m sure the projections of your company, your software company is probably gonna outstrip your real estate company someday, right? Because software is that powerful?

Sharad Mehta (22:21):

Uh, it is. I mean, I, I, I think at this point, our starter company is more valuable than the real estate company, but I do, I do love being in the real estate business because, you know, the software company would not be there if there was, if, if I didn’t have a real estate business. So, uh, you know, the, the inspiration or the idea behind the software company came from the real estate business. So it’s still have a very active business. I always planned to have a real estate active business. I, I really love real estate. You know, if I lost everything today, and if I had to start everything from scratch, I would go back into real estate. Just, I love that business. And like,

Reed Goossens (22:59):

No, I talked to so many people in this, on this platform, this platform that talk about and discover business ecosystems within something like your, your story of moving to California, being, having a struggle that you couldn’t then manage out of state. You didn’t have everyone on the same platform, forced you down this path of creating a software for your real estate business. And that feeds the other one. And then you have the property management business feeds something that feeds the business as well. So this ecosystem, everything is cycling and in a symbiotic relationship, which is so incredible. And I think that’s the power of creating businesses. It’s not just real estate, obviously real estate is the fundamental of what we all do, but the opening, the ideas up having the challenges of interstate of property management of construction management, or sourcing product from China, which is, well, what I do on my end, you know, all these things come from the one thing that we start, which is providing housing, right? And that’s so powerful when you take a step back to see the iterations and, and the journey in which it evolves into, because I’m sure when you started down this path, you had no idea that you would have be the owner of a software company, the owner of a property management company, the owner of a turnkey company, right?

Sharad Mehta (24:14):

Yeah, no, I mean, I, I did not, I absolutely did not. I mean, the, the goal initially was to use real estate for passive income. You know, that’s what, that’s the motivation for most of the people starting into real estate. So I, I had to have that foundation first, before I jumped into software company, you know, I own about 75 units and most of them are paid for free and clear. So that gives me the freedom to go out and, you know, create this software company, uh, where I see a need for it, if I did not. Um, you know, then I don’t know. I mean, th th there had to be, you know, uh, some things aligned in my favor, uh, to be able to do what I’m doing right now. Sure.

Reed Goossens (24:55):

Uh, the other question I have you is it seems like the software is very focused on small single family and small multi, like if I had a 300 unit property on there, would they be able to handle that?

Sharad Mehta (25:07):

Um, depends on what you’re wanting to get to do. We are working with, um, with the coach in the multifamily space, on the acquisition side of it. So it’s very acquisition driven, not property management driven. So we have some investors using our platform, you know, that are doing single family and also doing multifamily, you know, 5,000 or more unit just for the acquisition side of it. But for the management side, they go to other platforms like app for your Yardi pro uh, property management, softwares,

Reed Goossens (25:39):

Your software talk to at folio and Yani.

Sharad Mehta (25:43):

No. So it’s, it’s very, um, acquisition driven, not on the property management driven. Yeah,

Reed Goossens (25:50):

It was interesting. Cause I, I obviously I’m very heavily involved in my day to day of my, my portfolio that I have. And some of the frustrating things I, I use Yardi, for example, and I don’t know if it’s laziness or whatever I use it I’d have to download all their data every quarter, you know, T 12 rent rolls. And I have to manipulate that to create one, a one pager for my investors, you know, the growth of the NOI, the growth of revenue. And it should be so simple, but it’s, it’s not. And then with a click of the button, I should be able to produce these dashboards. You know, what was the last 15 leases that I, you know, rented? How much have we grown the average, um, renovated unit versus unrenovated, you know, like all these types of stuff. And it’s just frustrates me that there’s not a product out there. So, uh, if you ever get to the point where you want to a,

Sharad Mehta (26:41):

We have one, I mean, um, the, the property management company, they’d be happy use Rentec direct, which is great, but you know, it doesn’t give you, you know, if you want to scale your business beyond a certain point, you have to look at the data. And, and that was the challenge that we ran into. You know, you might use one software to do one thing, and then you might use like QuickBooks to do something, you know, your financial and they don’t really speak well with each other. There’s a lot of human involvement, you know, and then the more people you have involved, there’s a higher chance of things breaking down. So, uh, yeah, I mean, what we have is very data driven. You click a button and it tells you for every dollar that you put in every single campaign, how much money you’ve made in it. And then we have plans to do something on the property management side, also very, very data driven because we use Zentek direct in our property management business. And we, you know, we do a lot of work manually to be able to track our numbers and we plan to completely automate all of that.

Reed Goossens (27:39):

That’s awesome. That’s incredible. Well, if I ever get the, uh, the courage to go out and start my own tech company, when it, when I’m getting frustrated with stuff like Yardi, I’ll have to come to you for ideas, because I’ve always had these ideas in my head. Like, why isn’t this more simple? Like, I’m, I, I have, you know, 3000 units in my portfolio. I’m like, it should be simpler than this trying to produce investor reports. So

Sharad Mehta (28:01):

It’s more than happy to discuss

Reed Goossens (28:03):

It. Awesome. Awesome. Well, what is the, what’s the goal? What w where are you at? What do you want to do in the next five to 10 years with, um, Ari simply?

Sharad Mehta (28:11):

Oh, man, I am loving the work so much right now. I mean, it’s just like, you know, we were what our goals were, you know, we’ve been exceeding our goals in terms of how many people we want to have. So that’s, that’s fantastic, you know, uh, with like, I’m just really driven by like what we want to bear, you know, I follow Simon Sinek, you know, the guy who wrote start with by, um, and you know, a couple of other. So as I watched one of his YouTube videos and he talked about, um, you know, the purpose of the business is not to make money. And he gave a really good analogy. He said, the purpose of business is not to make money. The purpose of business is to move the cause forward. And he gave an analogy of, you know, you don’t buy a car to put gas in it, but, you know, I mean, in nowadays you don’t buy a Tesla to charge it.

Sharad Mehta (28:59):

You know, you buy a car to go to a destination, you know? So that’s why, like for business, the money is a fuel. That’s going to help you get to your destination, which is moving a cause for it. So that’s how we look at it. I mentioned our vision is to make simplify the whole tech side of the green estate, uh, side of the business, you know, uh, just make it simple, like a real estate investor, you know, individual realistic investor or people that are doing large multifamily. They should be able to just focus on their business, not have to worry about the tech side of it. Like the, the, the challenges that you mentioned, you should not have to worry about. You should just be, your time is best spent on, Hey, how I grow my portfolio, not, Hey, let me download this about, let me compare it to this support. Let me do this in Excel. No, that’s, that’s not the best value of your time. That’s not going to give you the highest ROI. So that’s what we see as our mission. Our purpose is to add that value to the real estate community. And I, I love it. I really, I get up. I mean, like I’ve started getting up at five 30 in the morning, just, I, I, I’m excited to, you know, get to work.

Reed Goossens (30:07):

That’s awesome. That’s incredible. I love it. I love that. That analogy, the purpose isn’t to make money it’s to move the cause forward. I actually haven’t heard that one yet, but I need to on the Simon Sinek, I’ll have to,

Sharad Mehta (30:20):

I have it saved in my YouTube video library assaults. And you’re the link. Yeah. Awesome. Point two minute video. Sorry. Yeah.

Reed Goossens (30:27):

Awesome. Last question is why Canada?

Sharad Mehta (30:31):

Oh, I’m Canadian resident. Yeah. Yeah. But eventually we applied to move back to us. We have a permanent residency that’s in the process. So, you know, we have Canadian residents will be moved there. We plan to move back though, as much as I love living in Canada, but you know, all my business in USO

Reed Goossens (30:49):

Plant San Diego,

Sharad Mehta (30:51):

Orange county, we have some family and friends there. Yeah.

Reed Goossens (30:54):

Nice. Well, when you do move back, give us a shout. Cause I’m just down the road in Los Angeles. So, um, awesome stuff. Well, Sharada, uh, at the end of every Chevrolet to get into the top five investing tips, you’re ready to get into it.

Sharad Mehta (31:07):


Reed Goossens (31:07):

Do it, man. Mate, what number of questions one is, what is the practice that you also, what is the habit you practice to keep on track towards your goals every day?

Sharad Mehta (31:17):

Uh, it’s a simple thing I have, uh, um, the one thing book, uh, it talks about it takes 66 days to form a habit. So I just do, you know, for me, like getting up in the morning is a habit that I’m trying to form. So everyday I get up, I put a checkbox on it and then I track, you know, another thing with my load card. For example, I had to go to 250 workouts at the beginning of the day. I’m on track to do 1 75. Every time I do a workout, I’d write down. So it just gives me like, you know, uh, tracking on how far I’ve come along. That’s all

Reed Goossens (31:49):

Awesome. Love it. I love it. Keeping on track, see 66 days to form a habit. I thought it was sooner. It was quicker than that, but, uh, this weird,

Sharad Mehta (32:00):

Uh, yeah, the book talks about 21 days, 200 days, but 66 days is the sweet spot.

Reed Goossens (32:05):

Awesome. Awesome stuff. I’ll have to check it out. Question number two is who is the most influential person in your career to date?

Sharad Mehta (32:13):

It’s not actually somebody from business. It’s actually a [inaudible] I would say, uh, I really love his work at takes. I love how humble he is. So I think like just, you know, uh, yeah, just, he is, he’s a great inspiration for me. Just like hard work. Look at the extent how humble he is.

Reed Goossens (32:34):

Well, there’s a, there’s a, there’s a new bar has been set. I’ve got to now get rough on the dial on the show. I don’t know if you’re coming back. We can all dream coming. My friend. Awesome stuff. Question number three is who’s. What is the most influential tool in your business? And I’m, I already know the answer to this one, but when I say tool, it could be a physical tool, like a phone or a journal, or it could be a piece of software. What’s the most influential tool in your business that you use on a daily basis?

Sharad Mehta (32:59):

Yeah, well Ted and the legal pad and event. Yeah. Well, that’s the most important thing

Reed Goossens (33:04):

I thought it would have been. I thought it be in your software company, but uh, [inaudible]

Sharad Mehta (33:09):

Yeah. I don’t want to some bias, but yeah, no, for, to get ideas for my software company like that, that’s the tool I go to pen in paper.

Reed Goossens (33:18):

Awesome stuff. My question before is in one sentence, what has been the biggest failure or, or we call it lessons or life lessons. And what did you learn from that failure? Um, that’s that put you on the right path?

Sharad Mehta (33:32):

Well, man, these are some really good questions. Um, I would say the biggest failure has been when I have tried to go out of my, uh, uh, find out of my swim lane, you know, like I, I need to know what I’m really good at and just focus on that rather than, you know, trying to do, studying other things that are not best match for my skillset and tried to do that, you know, uh, you know, if I had to choose between improving my strengths versus weaknesses, I would say, you know, I would rather work on my strengths and double down on it and try to work on my weaknesses because I’m not going to enjoy that. I mean, on my strength, the, I love doing other work on that and just keep improving on that because tents and stuff, I’m in love. I’m going to look forward to it.

Reed Goossens (34:15):

Awesome. Awesome. I do. I do resonate with that sentiment for sure. Because sometimes you do get, you think you can do it all. And I know at least in my business, I’m getting to the point where it’s like, yeah, you might need to hire some people, right. You don’t have, and you don’t have to do it, or you can just stick to your lane. So I love it. Uh, my last question is where can people reach you? They want to be in your sphere. They want to check you out. Where do they go?

Sharad Mehta (34:39):

Yeah. I mean the best would be by email Shirad. S H a R a D V simply.com, R E S I M P L i.com. Yeah. That’s the easiest way to get to me is through email.

Reed Goossens (34:51):

Awesome. Awesome stuff. Might, well, look, I want to thank you so much for jumping on the show today. I just want to reflect a little bit of what I took away from today’s show. I think that the first one you mentioned earlier is data driven decisions. People lie, data doesn’t. So having a software company or a tool that you can use to pull upon to really drive your decisions in your business. And I love that you’re able to go out and find a need, find the missing element, the missing tool in your tool belt, and you int developed it. And I, and I talked to so many entrepreneurs on this show and hope all they got you guys listening, all my listeners that’s, this is what it is. It’s about having these obstacles in life and then having the, the, the backbone to go out and create it to your life easier. But in saying that the new credit and other system within your business, which only strengthens the business even more. So I really, really love that. And I love what you said before. The purpose is not to make money. It is more of the, is more the cause moving it forward. And that’s the, that’s the purpose of your business. It’s the purpose of what you’re doing every day. And I can just already feel the energy through the camera that you’re really loving what you’re building. Um, but did I leave anything out?

Speaker 2 (36:03):

No, man, you got

Reed Goossens (36:04):

Everything. Yeah. Awesome. Awesome stuff, Mike. Well, again, thank you so much for coming on the show today. Enjoy the rest of your week and we’ll catch up very, very soon. Thank you for having me on. Thanks. Well, they have an incredible show. Jam pack was an incredible advice from Shirad. Please do go check out. His website are simply it’s S I M P L. I check it out on Google. If you’re interested, if you’re single family or even small multi-family operator, and you want to learn a little bit more about what he does, definitely check him out online. I want to thank you all for taking some time out of your day to tune in, to continue to grow your financial IQ, because that’s, we’re all about here on the show. And also remember if you want to invest with me, you are allowed to now. And so head over to my website@reedgoossens.com, click on the invest with me tab and I’ll find it’ll take me to link, to schedule a call with me. You can find out more about investing directly into my portfolio, but we’re going to do this all again next week. So remember be bold, be brave and go give life.

Watch the Episode